Down to Aisle's desktop version was designed to empower administrators and service providers with full control over matchmaking operations. Unlike the mobile platform, which focused on user engagement, the desktop experience was aimed at simplifying backend management such as profile verification, vendor coordination, and user monitoring. The goal was to create a streamlined and efficient interface that allowed administrators to manage large-scale operations with ease, ensuring that every user journey — from profile creation to matchmaking — remained smooth, secure, and personalized.
Independent
2 Weeks
The goal of the desktop version of Down to Aisle was to provide administrators and service providers with a powerful platform to manage user profiles, verify information, and coordinate services. It aimed to simplify backend operations, ensuring smooth and efficient matchmaking for inter or intra-caste marriages.
The desktop version of Down to Aisle was introduced to enhance the operational efficiency of the platform by providing administrators and service providers with a centralized system. Managing large volumes of user profiles, verifying information, and coordinating with vendors required a more structured approach. The desktop platform aimed to simplify these complex backend operations, allowing seamless management of user data, matchmaking processes, and service collaborations. By extending the platform to desktop, Down to Aisle ensured a more organized, fast, and effective way to facilitate successful marriage connections.
Research
Ideation
Usability Testing
Design & Prototype
As this project was part of a course from the Google Certification, the focus was on User Experience and User Interface Design. Hence, the deadline was only one week to conduct research. As the user group was from 18-51 years old, we wanted to understand their problems that were faced due to COVID-19 Pendemic.
Reviewed popular matrimony platforms to identify design patterns.
Profile Management Challenges
Privacy and Security Concerns
Communication
Limitations
Accessibility
Issues
During the Ideation phase for the desktop version of Down to Aisle, I concentrated on adapting the design requirements to a larger screen experience. Emphasis was placed on creating structured layouts for better navigation and accessibility. I developed wireframes and interactive prototypes, ensuring they aligned with user needs before proceeding with usability testing.
Using the completed set of digital wireframes, I created a low-fidelity prototype. Developed initial prototypes to visualize and test core user flows, focusing on functionality and structure. These prototypes facilitated early-stage feedback and iterative improvements, ensuring the designs aligned with user needs and project goals.
For the desktop version, the visual system needed to maintain clarity and simplicity while accommodating a more detailed interface. I chose Mulish as the primary font, ensuring readability across various sections. Headings were emphasized using font weight variations for better hierarchy.
The iconography featured rounded-edge symbols to enhance recognition and usability. Based on user feedback, I iterated on the icons to improve clarity, ensuring they effectively conveyed their intended functions in a more information-dense layout.
To ensure the desktop platform effectively met user needs, I conducted a round of usability testing, gathering actionable feedback to refine the design. This step was crucial in identifying usability challenges and eliminating any biases that emerged during the research and ideation phases. By directly engaging with users, I aimed to create a seamless and efficient experience tailored to their expectations.
The study utilized guerrilla testing, a fast and cost-effective method to gain insights. Conducted over three days in India, it involved three participants representing key user groups such as consultants and platform administrators. Each participant navigated the desktop interface, performed essential tasks, and provided feedback on usability. Their insights revealed navigation pain points, profile management inefficiencies, and areas for improvement, allowing for targeted design refinements.
This iterative process ensured the desktop version was intuitive, efficient, and aligned with real user behavior, ultimately enhancing the overall experience.
Guerilla Testing
India
3
3 Days
1. Navigation Efficiency
What it measures: How easily users can navigate between different sections without confusion.
Why it's important: Ensures that users can find key features without frustration.
Example: If users take more than three clicks to access the "Pending Approvals" section, it indicates a need for better menu structuring.
2. Task Completion Rate
What it measures: The percentage of users who can complete a task successfully, even with minor delays.
Why it's important: Reflects whether the desktop version supports seamless task execution.
Example: If only 60% of users can complete the "Bulk Profile Approval" task without external help, the process may need simplification.
3. Click Accuracy
What it measures: The number of incorrect clicks before reaching the desired action.
Why it's important: Identifies misleading UI elements or poor button placements.
Example: If users repeatedly click on an inactive section instead of the "Manage Subscriptions" tab, adjustments are needed.
